http://www.gotluckycommunications.com Marketing, advertising, politics, dogs Fri, 06 Jan 2012 10:58:34 +0000 http://backend.userland.com/rss092 en When the #OccupyWallStreet protestors get tired of the financial district, they can always hoof it over to Madison Avenue, where in one of life's little ironies, Advertising Week is kicking off. Even as runaway greed is lambasted on Wall Street, festering consumerism is encouraged at the eighth annual seminar/festival/networking event for ... http://www.gotluckycommunications.com/2011/10/03/wall-street-vs-madison-avenue-we-lose/ Ah, a man after my own heart. Russell Weiner, chief marketing officer for Domino's Pizza, said what anyone who has worked with the wrong type of ad agency already knows. You can waste a lot of time, money, and effort pursuing "cutting edge" creative that only entertains the staff members who ... http://www.gotluckycommunications.com/2011/08/10/at-last-someone-said-it-creativity-isnt-everything/ Is it possible that someday we'll look back wistfully at the age of Facebook and fondly recall when we were "friends" with everyone on the playground, even the smelly kids? As we await our Google+ invitations, the world shifts. Facebook has made us more like those guys were at the ... http://www.gotluckycommunications.com/2011/07/13/a-minus-for-google/ When I heard Eduardo Porter on the Diane Rehm Show, I knew I had to get his book because how people make decisions is an area of fascination to me as a marketer. But when I went to Amazon to look for the The Price of Everything, I was blown ... http://www.gotluckycommunications.com/2011/01/07/a-movie-trailer-for-a-book-great-idea/ I'm so glad I stumbled across Erik Proulx, his blog Please Feed the Animals, and this film, Lemonade. It begins from the old saying about how, when life gives you lemons, you should make lemonade (although I have to say, I prefer Tina's version: "When life gives you lemons, throw ... http://www.gotluckycommunications.com/2010/05/21/wake-up-and-smell-the-lemons/ Adam L. Penenberg's new book, Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves, has me thinking that no matter the medium, one too often ignored maxim remains the same: it's not about you (or your service or product), it's about them. Penenberg chose to illustrate his ... http://www.gotluckycommunications.com/2010/05/17/its-not-about-you-its-about-them/ This isn't the monthly Facebook-has-jumped-the-shark warning that people post in seeming anticipation. But with all the discussion of privacy concerns in light of Facebook's last round of "upgrades," I am wondering if it's all gone too far. And I'm not talking about invasions of privacy. It's not just the privacy concerns, ... http://www.gotluckycommunications.com/2010/05/11/380/ I'm stuck and I need some feedback. How do you feel about asking for recommendations on LinkedIn? I have recommended a few people, most spontaneously, just because it's fun to get to tell others how great you think someone else is. I have also been asked for a recommendation, and ... http://www.gotluckycommunications.com/2010/04/02/quid-pro-quo-is-the-linkedin-recommendation-function-legit/ One of the concepts introduced during the 60SecondMarketer's online social media roundtable I recently attended was the Gartner Hype Cycle. Developed by Gartner Research for nearly every industry, the hype cycle helps marketers decide where a technology falls in its lifespan and time their efforts accordingly. There are five phases: Technology ... http://www.gotluckycommunications.com/2010/04/01/363/ The case for the difficulty of modern marketing is enumerated by Augustine Fou, a social marketer for the health care and pharmaceutical industries. "Studies have shown that 1) ad recall is at an all time low, 2) banner ad click-through rates are usually rounding-errors to zero - i.e., very, very ... http://www.gotluckycommunications.com/2010/01/08/driving-through-the-clutter/