A Product in Search of a Problem to Solve
Patricia | Dec. 6, 2009

The four P’s of marketing are product, price, place (as in, where the product – or service – is available), and promotion. Marketers should have a role in designing the product, ostensibly because we know what the public wants. So who, I’m wondering, wants a cocktail carousel?
Let’s look at the original product: a bottle of [...]