Archive: April 2010
Quid Pro Quo: Is the LinkedIn Recommendation Function Legit?
Patricia | Apr. 2, 2010

I’m stuck and I need some feedback. How do you feel about asking for recommendations on LinkedIn? I have recommended a few people, most spontaneously, just because it’s fun to get to tell others how great you think someone else is. I have also been asked for a recommendation, and was pleased to provide it, […]

Hype as a Part of Nature? The Gartner Hype Cycle
Patricia | Apr. 1, 2010

One of the concepts introduced during the 60SecondMarketer’s online social media roundtable I recently attended was the Gartner Hype Cycle. Developed by Gartner Research for nearly every industry, the hype cycle helps marketers decide where a technology falls in its lifespan and time their efforts accordingly. There are five phases: Technology Trigger: A potential technology […]