Driving Through the Clutter
Patricia | Jan. 8, 2010

The case for the difficulty of modern marketing is enumerated by Augustine Fou, a social marketer for the health care and pharmaceutical industries.
“Studies have shown that 1) ad recall is at an all time low, 2) banner ad click-through rates are usually rounding-errors to zero – i.e., very, very low, and 3) consumers’ eyes [...]