Archive: Marketing
“Woo Woo” is So Ten Minutes Ago
Patricia | Jun. 25, 2014

If this video is any indication, Adobe’s Marketing Cloud might be able to kick some serious Google Analytics tail. The video portrays the frenetic, rudderless enthusiasm many marketers and companies show for the next new thing, and makes the point that it helps to know why you’re doing what you’re doing. And it’s funny.
In Adobe’s [...]

Why Buying Slower Might Mean Buying Better
Patricia | Nov. 27, 2012

There’s always been a link between buying stuff and sex, with people acquiring material goods as a substitute for something you can’t do at Walmart, and I’m not talking about walking around eating a Big Mac while you shop. You can already do that.
There is a new and disturbing trend that goes beyond the [...]

At Last, Someone Said It: ‘Creativity Isn’t Everything’
Patricia | Aug. 10, 2011

Ah, a man after my own heart.
Russell Weiner, chief marketing officer for Domino’s Pizza, said what anyone who has worked with the wrong type of ad agency already knows.
You can waste a lot of time, money, and effort pursuing “cutting edge” creative that only entertains the staff members who get to spend all day [...]

A “Movie Trailer” for A Book? Great Idea!
Patricia | Jan. 7, 2011

When I heard Eduardo Porter on the Diane Rehm Show, I knew I had to get his book because how people make decisions is an area of fascination to me as a marketer. But when I went to Amazon to look for the The Price of Everything, I was blown away by this trailer. First [...]

Wake Up and Smell the Lemons
Patricia | May. 21, 2010

I’m so glad I stumbled across Erik Proulx, his blog Please Feed the Animals, and this film, Lemonade. It begins from the old saying about how, when life gives you lemons, you should make lemonade (although I have to say, I prefer Tina’s version: “When life gives you lemons, throw those suckers in the garbage!”). [...]

It’s Not About You, It’s About Them
Patricia | May. 17, 2010

Adam L. Penenberg’s new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, has me thinking that no matter the medium, one too often ignored maxim remains the same: it’s not about you (or your service or product), it’s about them.
Penenberg chose to illustrate his definition of a viral loop, [...]

Hype as a Part of Nature? The Gartner Hype Cycle
Patricia | Apr. 1, 2010

One of the concepts introduced during the 60SecondMarketer’s online social media roundtable I recently attended was the Gartner Hype Cycle. Developed by Gartner Research for nearly every industry, the hype cycle helps marketers decide where a technology falls in its lifespan and time their efforts accordingly. There are five phases:
Technology Trigger: A potential technology breakthrough [...]

Driving Through the Clutter
Patricia | Jan. 8, 2010

The case for the difficulty of modern marketing is enumerated by Augustine Fou, a social marketer for the health care and pharmaceutical industries.
“Studies have shown that 1) ad recall is at an all time low, 2) banner ad click-through rates are usually rounding-errors to zero – i.e., very, very low, and 3) consumers’ eyes [...]