Archive: Branding
“Woo Woo” is So Ten Minutes Ago
Patricia | Jun. 25, 2014

If this video is any indication, Adobe’s Marketing Cloud might be able to kick some serious Google Analytics tail. The video portrays the frenetic, rudderless enthusiasm many marketers and companies show for the next new thing, and makes the point that it helps to know why you’re doing what you’re doing. And it’s funny.
In Adobe’s [...]

Xtreme Branding: Kellogg’s Plan is Flaky
Patricia | Oct. 15, 2009

The prize for a news story you’d swear was fake is a report that cereal maker Kellogg’s is testing a system to apply its logo to individual corn flakes in the United Kingdom. In announcing the program on its UK Twitter stream, the company said, “Now you’ll always be able to tell your Corn Flakes [...]

Case Study: How Not to Handle Criticism
Patricia | Oct. 9, 2009

Ads are supposed to provide information to consumers that will sway them to buy products or services. Consider a recent Ralph Lauren ad a big FAIL in that department. The company’s reaction to criticism, however, did reveal something useful: they don’t get it.
It all started, according to a recent ABC story, when PhotoShop Disasters noted [...]