Archive: Advertising
“Woo Woo” is So Ten Minutes Ago
Patricia | Jun. 25, 2014

If this video is any indication, Adobe’s Marketing Cloud might be able to kick some serious Google Analytics tail. The video portrays the frenetic, rudderless enthusiasm many marketers and companies show for the next new thing, and makes the point that it helps to know why you’re doing what you’re doing. And it’s funny.
In Adobe’s [...]

Wall Street Vs. Madison Avenue: We Lose
Patricia | Oct. 3, 2011

When the #OccupyWallStreet protestors get tired of the financial district, they can always hoof it over to Madison Avenue, where in one of life’s little ironies, Advertising Week is kicking off.
Even as runaway greed is lambasted on Wall Street, festering consumerism is encouraged at the eighth annual seminar/festival/networking event for more than 70,000 advertising professionals [...]

At Last, Someone Said It: ‘Creativity Isn’t Everything’
Patricia | Aug. 10, 2011

Ah, a man after my own heart.
Russell Weiner, chief marketing officer for Domino’s Pizza, said what anyone who has worked with the wrong type of ad agency already knows.
You can waste a lot of time, money, and effort pursuing “cutting edge” creative that only entertains the staff members who get to spend all day [...]