At Last, Someone Said It: ‘Creativity Isn’t Everything’
Patricia | Aug. 10, 2011

Ah, a man after my own heart.
Russell Weiner, chief marketing officer for Domino’s Pizza, said what anyone who has worked with the wrong type of ad agency already knows.
You can waste a lot of time, money, and effort pursuing “cutting edge” creative that only entertains the staff members who get to spend all day [...]