It’s Not About You, It’s About Them
Patricia | May. 17, 2010

Adam L. Penenberg’s new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, has me thinking that no matter the medium, one too often ignored maxim remains the same: it’s not about you (or your service or product), it’s about them.
Penenberg chose to illustrate his definition of a viral loop, [...]

The Beginning of the End of Facebook?
Patricia | May. 11, 2010

This isn’t the monthly Facebook-has-jumped-the-shark warning that people post in seeming anticipation. But with all the discussion of privacy concerns in light of Facebook’s last round of “upgrades,” I am wondering if it’s all gone too far. And I’m not talking about invasions of privacy.
It’s not just the privacy concerns, which almost block out the [...]

Maron on Facebook: “Please Validate Me”
Patricia | Sep. 30, 2009

I’ve been listening to the free Marc Maron podcast since it started a few weeks ago. Maron, a former member of Air America’s “Morning Sedition” show, interviews other comedians and provides general commentary on subjects ranging, so far, from Whole Foods to Facebook. And his comments about Facebook have me thinking.
Even though I’ve been on [...]