It’s Not About You, It’s About Them
Patricia | May. 17, 2010

Adam L. Penenberg’s new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, has me thinking that no matter the medium, one too often ignored maxim remains the same: it’s not about you (or your service or product), it’s about them.
Penenberg chose to illustrate his definition of a viral loop, [...]