Archive: Politics
Wall Street Vs. Madison Avenue: We Lose
Patricia | Oct. 3, 2011

When the #OccupyWallStreet protestors get tired of the financial district, they can always hoof it over to Madison Avenue, where in one of life’s little ironies, Advertising Week is kicking off. Even as runaway greed is lambasted on Wall Street, festering consumerism is encouraged at the eighth annual seminar/festival/networking event for more than 70,000 advertising […]

It’s Not About You, It’s About Them
Patricia | May. 17, 2010

Adam L. Penenberg’s new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, has me thinking that no matter the medium, one too often ignored maxim remains the same: it’s not about you (or your service or product), it’s about them. Penenberg chose to illustrate his definition of a viral loop, […]